Our Story

 

We are founded in Dubai, created as an online destination for the free-spirited femmes, the date night darlings and the boho babes. Offering a carefully curated digital wardrobe, whether for Summer in Mykonos, Spring in Sicily or lovely Winters in Dubai our fashion label created in Dubai and ethically produced overseas. Our goal has always been to become one of the best trendy online boutiques that you can depend on to bring you all of the best styles year-round. Based in Dubai and led by a tight-knit team of women, our company has nurtured a girl gang that love to showcase their latest looks whilst out on the dance floor, basking in the sun and jet-setting around the world.